MASTERS OF THE UNIVERSE 30th ANNIVERSARY

Here are a full set of previews we did for the first series of illustrations for Mattel’s Masters of the Universe 30th Anniversary.  Stay tuned for more awesome images to come in the coming weeks!

(excerpt and preview images are taken from Matty Collector, an official website showcasing Mattel Toy collecting)

Here are images from the first official look at the all-new artwork for the Masters of the Universe® 30th Anniversary celebration!

Gabriel De La Torre, Staff Product Designer from Mattel Entertainment Design, told us, “This ‘alt’ style to the Classic brand was created as a visual way to re-imagine the vast characters and worlds of Masters of the Universe® with a contemporary edge. This dynamic artwork will be used across multiple categories in consumer products and beyond, celebrating our Masters of the Universe 30th Anniversary program launching in 2012.”

Creating a new look for an iconic brand like MOTU while still retaining the integrity of its original style was no simple task. Gabe and his team searched for an artist who not only had the style they envisioned, but also a love for MOTU. “We landed on a well-known talent named Alvin Lee, whose work can be seen in a variety of brands and also many popular video games. With the finished product, his passion for the characters and the brand really shined through. Raymond Makowski (Staff Product Designer) and I worked with Alvin Lee to create a dynamic collection of poses and battle scenes that not only pushed the designs of the characters, but also captured the essence of the Masters of the Universe® feel–heroic, perilous and empowering.” Gabe said.

Look for the new art to appear on toy packaging starting in Q1, and on licensed goods from shirts to lunchboxes throughout 2012. We’ll have more updates at New York Toy Fair in February, but in the meantime, click here to feast your eyes on images of favorites including Skeletor® and Beast Man®!

MOTU_battle01_main1

Castle Greyskull Battle Scene feat. Skeletor, Beast-Man, Man-At-Arms and He-Man

MOTU_battle02_main1

Snake Mountain Battle Scene feat. Skeletor with Panthor and He-Man with Battle-Cat

MOTU_he-man02_main1

He-Man Attack Pose

MOTU_he-manbattlecat_main1-1

He-Man with Battle-Cat

MOTU_skeletor_01_main1

Skeletor Villain Pose

MOTU_skeletor_02_main1

Skeletor Attack Pose

MOTU_mat-at-arms_main1

Man-At-Arms Attack Pose

MOTU_beastman_main1

Beast-Man Attack Pose

MOTU_ram-man_main1

Ram-Man Attack Pose

12 Responses to “MASTERS OF THE UNIVERSE 30th ANNIVERSARY”

  1. 1
    william Says:

    the famous “draw his ass off” alvin lee my art hero, was good my dude. my name is william, i was just looking over your gallery and looking thru your art work, and i have to say “that all of them are great like all ways!”.

    but the reason im writing you is simply because i was wondering if you are interested in illustrating my up and coming manga called “faith2glory” it would mean a lot?

    if you are interested, write back and let me know and i will update you on more details about the story. thank you. {God bless=]}

  2. 2
    Steve Says:

    Incredible stuff! I’d love a wallpaper of the He-Man with Battle-cat (though I’m guessing it’s out of your control)…so many amazing memories. Need some She-ra love too. :D

    At any rate, amazing work!

  3. 3
    Andrew Says:

    Wow man this is an incredible gallery. i especially like the lighting on the skeletor poses. the red and orange secondary light sources are brilliant and very menacing. i dig it!
    (OK after a second lookin, im feelin all the secondary light sources)

  4. 4
    Jun Kajii Says:

    I really enjoyed the “He-man with Battle-Cat”, plus all are really amazing!

  5. 5
    Sang Tran Says:

    Brilliant Artwork as always Alvin.. I have your Warlands , Banished Knights from like way back still. Thanks for Inspiring.

  6. 6
    Sang Tran Says:

    Ohh and one other . I’ve pinned some of your artwork on Pintrest along with Artgerm Stanley Lau another favorite artist of mine :)

  7. 7
    Social Media Charman Says:

    It’s really a great and helpful piece of information. I’m satisfied that you just shared this useful information with us. Please stay us informed like this. Thanks for sharing.

  8. 8
    hvac service Says:

    Agnus:)

  9. 9
    Enio Says:

    Very Very good!!! Perfect work

  10. 10
    Pablo Says:

    Amazing,

    You do a custom artwork?

  11. 11
    news Says:

    Cool post . Thank you for, commenting on this blog page dude. I shall email you some time. I did not know that!

  12. 12
    Warum Escort G? Says:

    I am really impressed together with your writing skills and also with the layout in your blog. Is that this a paid theme or did you modify it your self? Either way stay up the excellent quality writing, it is uncommon to see a great weblog like this one nowadays..

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ALAMO CITY COMIC CON
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NEW YORK COMIC CON 2013
Javits Center, Oct 10-13th, 2013. Alvin is invited as a special guest and will be signing and sketching in Artist Alley at Table P9.

SALT LAKE COMIC CON 2013
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