OAKLEY – LEGION OF OAKLEY – FALL/WINTER 2011 CAMPAIGN (TANNER HALL)
OAKLEY_TANNER_HALL_WIDE

OAKLEY - TANNER HALL - WIDE (JACKET)

Okay, I figured it’s been long enough and time to make this announcement official! 

Been working hand-in-hand with OAKLEY© to create some really cool artwork for the 2010-2011 fall/winter campaign. A new website was released in conjunction called LEGIONofOAKLEY.com which will walk you through the entire user experience.

This is a first of a series of pieces which was also used as insert posters in this season’s FreeSkier Buyer’s Guide, as well as giant bus ads, store banners, books and pamphlets for the ad campaign, you name it! Here some pictures  from a retail store on my Twitter page:

OAKLEY_TWIT

RETAIL STORE - VIA TWITTER

The man you see here is 7 time X-Games champion, TANNER HALL.


Oakley wanted Tanner looking fierce and somewhat inspired by Sabretooth. The most difficult part was getting the gear as accurate as possible to the product. I knew we had to get this part right because in the end – that’s what we were selling. Making him look badass while keeping a likeness to Tanner, that was the easy part!

This piece was a digital collaboration with the uber talented Fabian Monk Schlaga! Our first official collaboration together after the Digital Color Challenge, and hopefully not the last!

OAKLEY - TANNER HALL - GOGGLES

OAKLEY - TANNER HALL - WIDE (GOGGLES)

Here’s the second illustration for OAKLEY Featuring Tanner Hall, I will post the four page intro story here on DA eventually, you may just have to wait and see! For the meantime you can check out the website: LEGION OF OAKLEY

For this piece the focus was on the goggles as this was the main product that was being featured. Getting these goggles symmetrical was much more difficult than it looks, had to use a plenty o french curves to get it right! Upon Oakley’s request, fur was added by attaching a hoodie / liner to give him more of a “Sabretooth” like inspiration. 

Once again this was a digital collaboration with the very talented Fabian Monk Schlaga!

OAKLEY_VISIT

ALVIN LEE VISITS OAKLEY HQ!

Click to see facebook album pictures from my visit to OAKLEY HEADQUARTERS @ Oakley Ranch, 1 Foothill. CA! Shout outs to Marc Hemeon and Cassie Furtez for making this happen, love you guys! XD

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