Here are some music video concepts for Samantha Marq and her new single, SUPERGIRL produced by KO the legend featuring Jessie Payo!
Just so that there isn’t any confusion here; these have no relation to DC comic’s Supergirl, it’s just the name of the single.
Check the track
The group wanted something that really conveyed the team concept with influences from the X-men, the bionic arm and eye were personal requests by KO himself! The toughest part was capturing the cohesion as well as having individual differences. In the end it all hinged on highlighting each member’s weaponry and the rest kinda fell into place.
In terms of my concept art process I usually start of with really messy thumbnail sketches, basically just brainstorming whatever comes to mind. I keep these sketches small and messy because I don’t want to commit too much time and energy towards a “failed” attempt. I just want to capture the essence of the design. At this point I’ll discard the nonsense and show my clients the sketches that seems to be leading somewhere to get feedback.
After that process, myself (or my client) will usually lean towards a particular design, so I’ll commit to it further by either drawing a more detailed headshot (if it’s a character) or a full body to see a better silhouette. If I still like it I’ll take it further by doing a larger scale turnaround (3/4 shot from both the front and back) including a detailed head shot.
That entire process is just for one design! sometimes I may lather, rinse and repeat several times before reaching a final verdict but getting good feedback from your clients usually helps in avoiding those daunting pitfalls.